Think outside the box and start digging for information like manufacturers, manufacturing locations and movers of the items you ordered online. More shippers are willing to do business with freight brokers and general commodity trucking experts who demonstrate competence in their specialty. These are some of the priorities most shippers consider, along with factors like affordable shipping boxes for sale and sturdy shipping materials.
Take Advantage of Referrals Referrals work for different types of professions or practices, and freight brokerage is no exception. You could even offer incentives, such as bonuses, to customers that bring you business via referral.
In some cases, products are season or location dependent. Fresh produce, livestock and some other perishable goods require reliable freight brokers to create a consistent flow in the supply chain and mitigate losses due to product spoilage. Pursue the destination of shipments in niche markets or locations. As is the case in almost any business, referrals are the best compliment a broker can get.
Contacts at a company they work with may have connections within another company, and that other company may be more likely to listen to what a broker can offer if they already have confirmation from within the industry that their services are invaluable. Freight brokers may seek out new shippers with loads to haul through several different methods, most of which revolve around basic sales or marketing tactics.
Ah, the cold call. Essentially, this method involves calling or emailing representatives at a company and asking if they could use your services i. Warm calls are kind of like cold calls, except you take the time to find shippers who seem to be in need of your services.
Brokers may connect with potential shippers via less-than-traditional means, as well. Sites like LinkedIn allow brokers to connect with shippers who may need their services, and features like InMail can be used to send off messages offering quotes to shipping decision makers in their target market.
If you can reconnect with that person, many times they will put in a good word for you at their new company. Design a postcard or write a letter and possibly include a promotional offer. You should send out a new mail-piece to those on your list every month. Follow up the second postcard with a phone call just to introduce yourself.
See if she is okay with you calling her again next month. Each mailing should have a different message or offer. If you are sending a letter, you should not send one more than twice a year and one on each holiday with a short holiday message. The idea behind direct mail is to be the one they think of when a need for your service arises.
LoadPilot is the favorite U. Brokering freight has never been easier, faster or more profitable than with LoadPilot. As a freight broker, you can find shippers by doing research on the products you see every day to find out where they are manufactured and how they are transported. Drawing a blank or feeling helpless in finding shippers? Reviewing your own purchases can be a great starting place. As a freight broker looking to find shippers, you have to get creative at times and go beyond the normal trains of thought.
Take a large company like John Deere. They proudly manufacture varieties of tractors with manufacturing plants in Iowa, Wisconsin, and Georgia. Despite being a Fortune company and having a tremendous market share, John Deere has a lot of competition in the tractor industry.
Freight brokers can do this search for any publically traded company. You can search through companies based on the types of products they manufacture and the detailed information about a company will even include freight rate estimates for you to compare. Other manufacturing lists such as The Industry Week are great guides to help freight brokers find shippers.
Companies such as Boeing and General Electric have a tremendous amount of supplies both in receiving and shipping of freight.
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