They used a cone top can produced by Continental Can Company, but the sodas were beset by leakage and flavor absorption problems from the can liner. It took several years for the glitches to be worked out, but finally in , with an improved design, Continental Can Company and Pepsi-Cola launched the first major soft drink in cans.
Twelve ounces sold for ten cents. The James Vernor Company of Detroit introduced its ginger ale in a twelve-ounce flat top can it called the "Vernor Picnic Can" in It was sold in six-can cartons that retailed for 79 cents. The company expected the pricing of the package to limit its use to outdoor activities such as picnics, camping and boating.
Dr Pepper introduced cans into a few select cities that same year. Dr Pepper Company president Leonard Green called it "the most significant packaging development in our history. The Coca-Cola Company introduced the "Harlequin" design in Coca-Cola had tested their product in cans as early as They tried a ounce and ounce cone top can with a red, green and white logo that read "canned specially for use at home and on outings.
By , however, it was Royal Crown that was selling the most canned soft drinks. Inspired by the new competition, Coca-Cola began using and promoting cans on a large scale soon thereafter.
The soft drink maker even introduced a new label design specifically for their canned product called the "Harlequin" which featured a pattern of diamonds and proved popular with consumers. The use of cans for carbonated beverages was delayed, however, because of material limitations mandated by the government during the Korean War.
When the restriction ended after the war, the new beverage can was introduced and marketed nationwide. However, a new competitor to the market—aluminum—would soon inspire can manufacturers to embark on a program of cost savings to reduce both the amount of steel and coatings used in can making.
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The cookie is used to store the user consent for the cookies in the category "Performance". It does not store any personal data. Functional functional. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Performance performance. Exotic foods and out-of-season produce are merely the beginning of what is now within reach. Food supplies aid third-world countries, blood plasma rescues wounded soldiers, and a vast array of household products are kept safely in the home, thanks to the utility of the can.
Because we have come to rely so much on the convenience and easy familiarity of canned products, almost imperceptibly present in every part of life, we are the "tin can civilization. Our health and long life expectancy have benefited from nutritious canned foods; our wealth and productivity have increased as cans made their products more cost-effective and accessible; and the innovation and improvement of canned products has left more time for life and leisure.
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