What makes a cult following




















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The American music scene has often fostered a specific type of earnest, troubled outsider, armed only with an acoustic guitar and basic recording equipment. Such is Daniel Johnston, a singer-songwriter from Texas who struggled all his life with schizophrenia and bipolar disorder. And he may be the only artist who was fought over by major record labels while institutionalized. Like Elvis Presley, the performer he lovingly imitated, Andy Kaufman prompts plenty of conspiracy theorists to speculate that he faked his death in And then vice versa.

Like the castaways of Oceanic Flight themselves, no one involved in the making of Lost had any idea how the journey they were about to take would change everything.

Under the watchful eye of ABC executive Lloyd Braun who was fired before his instant smash even reached the screen , hotshot director-producer J. Abrams, up-and-coming writer Damon Lindelof, and TV veteran Carlton Cuse crafted an endlessly unfolding puzzle box of sci-fi-inflected mystery, mayhem, sex appeal, and smoke monsters — set on a deserted island that became a character in and of itself.

More than the often ridiculous theories fans generated to explain the show, it was the pulp thrills, the strong, diverse cast, and the fantasy of leaving your bad old life behind no matter the cost that made this show a pop-culture phenomenon. Folks have been known to drop small fortunes to get the choicest cards, and top Magic-ians have become bona fide rock stars in the role-playing community. Singer-mastermind Jeff Mangum is the kind of Salinger-esque recluse who inspires devotion in music fans, appearing live in the s with the rarity of Bigfoot.

After Neutral Milk Hotel announced a series of reunion shows in and , indie-rock fans flocked to their sold-out gigs with the blissed-out expressions of religious fanatics whose messiah has, against all odds, returned to earth. In a lot of ways, the Oddworld franchise is to Super Mario Bros.

The cheery nonsense plots or standard action storylines of most video games are replaced by an elaborate anti-corporate parable about defying exploitation in a nightmarishly polluted planet — though pretty much every character and environment you encounter is designed for maximum laughs. But Plan 9 achieved fever-dream immortality via countless late-night television broadcasts during the Sixities and Seventies. Wood would become the posthumous subject of a Tim Burton biopic starring Johnny Depp, but it was Plan 9 that really cemented his legend.

This episodic adventure followed unstuck-in-time scientist Sam Beckett as he leaps into the lives of people from the past, replacing them for just long enough right the wrongs of history. Usually these were small-scale personal dramas, while at other times — like when Sam leaped into Lee Harvey Oswald — they were world-changing events. Anchored by the warm and funny odd-couple interplay between actors Scott Bakula and Dean Stockwell as Sam and his holographic advisor Al, the show was a leap forward for cult TV.

Upon its initial release in , the film adaptation of the campy British stage musical The Rocky Horror Show was met mostly with bewildered shrugs. Frank N. These rituals helped popularize the film further; and by the s, just about every city in the US could boast its own Rocky Horror scene — and most still do so today.

Sulu chief among them — Star Trek used its primetime slot, day-glo palette, and New Frontier optimism to inject a mainline dose of progressivism into the often reactionary sci-fi world. Thanks to them, the franchise continues to live long and prosper.

Co-created by Hill Street Blues writer Mark Frost and visionary Blue Velvet director David Lynch, Twin Peaks was, for a time, the best of both worlds: A compulsively watchable network drama that equaled or bettered any movie in the art houses for unforgettable imagery and haunting performances. Frost and Lynch left during Season Two and the show eventually died a painful death, but legions of diehards still wax poetic about its weirdness, oddball motifs and dedication to damn fine cups of coffee.

Since forming in South Bend, Indiana, in , Umphrey's McGee has steadily evolved into a touring success story while remaining one of rock's better-kept secrets maybe it's the Irish-bar-band moniker. Another benefit is that when a brand undergoes changes to their products and services, it will not be met with much skepticism by their target market.

This type of change can be costly and time-consuming, but a strong brand is able to maintain customers without massive marketing campaigns intended to justify the changes. Here are some example cult brands that will help you along. The following brands have, for many different reasons, gained cult status. Use them as an example to guide your own efforts.

What it is: Harley Davidson is a motorcycle manufacturer that has stood the test of time with its products and events that surround the iconic brand. While some cult brands are crazes or fads, Harley Davidson has stood the test of time, maintaining cult status over generations. How it achieved cult status: Harley Davidson adapted the idea that riding a bike should be a luxury while also a sign of freedom.

Speed is a large part of other bikes, but the Harley signifies more than performance, and their target market recognized that and bought into the idea. What it is: Apple is a technological brand that innovates computers, smartphones and other electronics.

Part of what makes Apple stand out, besides its popularity and longevity, is its marketing. People often cite the Apple advertisements as effective and the reason they were initially drawn to their products. If they buy a new computer, it will be an Apple. Each smartphone they buy will be an Apple as well. It might extend even further, to their digital music purchases and other accessories.

How it achieved cult status: There are many ways Apple was able to achieve cult status. The first is that Apple made its customers stick with them by making it inconvenient not to. They also present themselves as a forward-thinking brand with aesthetic products that is always going to innovate and give its customers the best technology. What it is: IKEA is a brand that delivers furniture to its customers, which requires the customer to assemble each piece. It also sells other household appliances, but the do-it-yourself items are what seem to make IKEA so popular.

In the case of challenging builds, they enjoy the idea of sharing these moments with others socially. IKEA gives them that chance, while also coming up with innovative ways for customers to change the way their living space looks. This has made it easy for customers to remain loyal and choose IKEA whenever they need to redecorate. What it is: Starbucks is a coffeehouse chain that has grown itself into widespread success through unique marketing campaigns and events that make it stand apart from its competitors and keep its customers loyal.



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